AWTE Member

The Board


Main contact email:

The Chair’s role is to co-ordinate the board activities, lead and oversee progress of the Association during her term of office and ensure that the the AWTE continues to be a leading voice within the travel industry. She must have served at least two years on the board prior to her appointment. Ideally she would have served as Vice-Chair and in her fourth serving year become Chair.

Main tasks:

  • arrange board meetings with Secretary.
  • review AWTE finances.
  • present the Association’s strategy to the board.
  • lead the board to fulfil the Association’s strategy.
  • represent AWTE at industry events and actively recruit new members.
Sarah Clayton-Turner
Director at Travel Trade Marketing

screen-shot-2017-05-03-at-11-58-29Vice Chair

Main contact email:

The Vice-Chair’s role is support and deputise for the Chair during her term of office and shadow the chair in readiness for her own term of office. She will have served two years on the board before being appointed Vice-Chair. She automatically takes over as Chair (except in exceptional circumstances).

Main tasks:

  • support the Chair in her role.
  • coordinate board meetings with the Chair and Secretary.
  • represent the AWTE at industry events and actively recruit new members.
Lindsay Garvey Jones,

National Partnerships Manager, Holiday Extras


Main contact email:

The Secretary arranges all board meetings and prepares the agenda, takes and distributes minutes, organises elections and prepares for the AGM.

Main tasks:

  • take minutes of every board meeting.
  • circulate minutes and agenda prior to all board meetings.
  • arrange venue, dates and times for the AGM.
  • circulate nomination forms and votes from members for board positions in time for the AGM and in accordance with the AWTE bye-laws.

Sarah Hanan

Partner, Dunleavy White



Main contact email:
Main accounts contact email:

The Finance Director oversees the Association’s accounts, builds a profit and loss for each event, checks bills, pays invoices and advises the board on matters of economy and finance. The financial year runs from 01 February to 31 January and audited reports are prepared for submission at the AGM, which is held in April. As we are registered for VAT the Finance Officer submits the quarterly VAT returns. A Finance Report is provided at each board meeting giving details of the bank balances, payments made and received during the month and any other finance matters so that all board members are up to date with the finances of the Association.

Main tasks:

  • appraise board members monthly of the financial situation of AWTE.
  • liaise with the bookkeeper frequently to review profit and loss.
  • communicate financial matters to the Chair.
  • deliver the Finance Report to the membership at the AGM.

Sarah Johnson

CEO, Lotus



Main contact email:

The Membership Director encourages new member subscriptions for the Association, responds to all enquiries about membership, processes all new applications and maintains the Association’s membership records.

Main tasks:

  • maintain the membership database.
  • approve membership applications against agreed criteria.
  • pass any contentious or unclear applications to the board for decision.
  • liaise with the bookkeeper to ensure payment received for new members.
  • liaise with the board for survey and direct membership communications with existing and potential members.
  • represent the AWTE at industry events and actively recruit new members.
  • actively encourage AWTE membership and conduct targeted membership drives.

Deb Merrifield

Co-Director, Marketing Radar


Main contact email:

The Events Directors source venues, arranges all AWTE events and encourages membership involvement in social, professional development and networking events.

Main tasks:

  • organise social and educational events, and ensure there is a mixture of events to suit the interests of all sectors of the AWTE membership.
  • organise the Christmas Lunch.
  • monitor and record attendance at AWTE events.
  • represent the AWTE at industry events and actively recruit new members.

Jess Bain

Director, Latin Routes



Donna Allcock
Holidays Channel Manager, Travelsupermarket


awte_26Public Relations

Main contact email:

The Public Relations Officer ensures as much publicity as possible is given to the Association and enhances the public profile of the AWTE. She works closely with the Website and Communications Officer to ensure all messaging is clear and consistent across press, on the website, in email communications and on social media.

Main tasks:

  • liaise with journalists and key opinion formers.
  • ensure that the Association’s corporate guidelines are agreed and conformed to in internal and external communications.
  • deliver news/updates to the Website and Communications Officer for inclusion on the website.
  • deliver a social media strategy that reflects the aims and objectives of the Association and complements the website.

Louise Hodges

Head of Communications, Travelzoo


Website & Communciations

Main contact email:

The Website & Communications officers are responsible for all aspects of maintaining and updating the website, for email communications to membership and the board and plans the ongoing development of the website with the Chair.

Main tasks:

  • be responsible for, plan and develop the AWTE website.
  • be responsible for email communications with the membership.
  • update email and offline mailing lists.
  • liaise with the PR Officer to ensure website and social media work cohesively together.
  • represent the AWTE at industry events and actively recruit new members.
awte_40Andrea Norris
Sales Director, All Clear Insurance

screen-shot-2017-05-03-at-11-59-02Claire Osborne
Sales Solutions Director, Northern Europe, Travelport


Main contact email:

Main tasks:

  • assist the Chair and/or board as required
  • fulfill specific projects
  • be the main liaison person with other Associations
  • enhance the relationship with CEWE at the UEL
  • represent the AWTE at industry events and actively recruit new members

Rivka Hawley

Partner, Travlaw

aphroditeBenevolent Chair

Main contact email:

The Benevolent Fund was founded in memory of Gillyan Shebbeare, one of our members, who died of cancer. Our purpose is to listen, assist and support members in the short or long term, who find themselves in difficult circumstances.

The Fund raises money by two major schemes:

  • a prize draw to which members are invited to contribute and which pays out monthly to winners.
  • fund-raising activities and contributions.

Contact the Benevolent Fund Committee members.
View the Benevolent Fund Bye Laws

Aphrodite Burton

Sales & Marketing Consultant/Hotels & Conferences at Aphrodite Burton Associates


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Develop your skills and career with advice, inspiration and support from the cream of the travel industry.


Registered Address


East House

109 South Worple Way


SW14 8TN

Registered In England & Wales

Registration number 05590750

AWTE By laws

Benevolent Fund By laws

© 2016 The Association of Women Travel Excecutives